Art Of Tourism: Journey Of Strategy And Mastery Tourism is a dynamic and hard world that starts everyday from scratch. What we present is not only a service, but also the art of creating experience, story and meaning. This book, being inspired by Sun Tzus book, so called The Art Of War, looks into basic principles in tourism such as strategic thinking, customer satisfaction, operational perfection and sustainable success. This book is a guide book for everyone in the sector, from hotel administr ...