Businesses and brands are getting it wrong by pivoting everything to what they think their customer wants as it eliminates value, the data is inaccurate, and creates homogeneity. If you really asked the customer what they wanted, they’d be saying to be left alone! Certainly they don’t really care about brands, they care about the category of product.
The customer is not the answer.
You need to build brand intelligence instead. How do you do this?
You know your bu ...